I have created WALLi, the smart shoehorn that cannot disappear. Developing a product has been incredibly challenging but also educational. The idea for WALLi was born 15 years ago when I was annoyed that I couldn’t find a shoehorn when trying on clothes in the fitting room. I grabbed my idea in 2020 and started sketching a prototype, so in August 2022 the first products were ready and the webshop opened. Today, WALLi is available in various design and interior design stores. You can also find WALLi in hotel rooms, fitting rooms and gyms. WALLi is available in ten different colors and a four-color wall plate that makes your WALLi even more attractive.