The idea for Crave Designs WALLi was born fifteen years ago when I was annoyed that there were never any shoe horns in the fitting rooms where I tried on clothes and that I almost always wore shoes that were difficult to put on without shoe horns.

The idea has been brewing until two years ago when I made a move and took hold of my idea. Six months ago, the first copies were finished.

Now my shoe horn can be found in rehearsal rooms, hotel rooms, gyms, paddling halls and private homes. Now the range is broadened and WALLi is ready for the world market.

Anette Andersson, founder and innovator.